Born in Sweden and raised mostly in South America, Linnea Olson then spent her college years at Wake Forest University, in North Carolina.  She began her career in fashion 25 years ago in the Publisher’s office at Vogue magazine.  After a year on the business side of publishing, she moved into the fashion department at GQ magazine.  There she became Associate Fashion Editor and after four years left to join the relatively new team at Hachette Filipacchi Media start up teen title, ELLE Girl magazine.  As Market Director at ELLE Girl, she would oversee both the clothing and accessories markets, style shoots and manage the fashion department.  In 2006, after four years at ELLE Girl, Linnea moved into the Market Director position at ELLE Accessories magazine where she developed and led the fashion department while covering the market for the next two years. Starting in January 2009, she became the Fashion Director of Surface Magazine, where she was responsible for the fashion in both the front of book Modem section and well stories. In 2013 she co-founded the curated jewelry e-commerce site Hatch Jewelry, where she was the Design Director. In 2019, Linnea co-founded a fashion and weather app, Latitude. Linnea became a certified Bar Method instructor in 2021. She lives in Brooklyn with her two girls, Delphine and Anabel.